How to Price Your Property Correctly: The Secret Behind a Smooth, Successful Sale

Wednesday Nov 19th, 2025

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When you decide to sell your home, one of the biggest make-or-break decisions is setting the right price. Go too high, and your listing can sit there collecting dust while buyers scroll right past. Go too low, and you risk leaving money on the table. But price it just right, and suddenly you’re getting strong interest, more showings, and better offers. Here’s how smart sellers (and smart agents!) land on that magic number.

1. Start With the Comparable Sales

Comps are the backbone of pricing. These are recently sold homes in your area that are similar in:

  • Size

  • Age

  • Condition

  • Location

  • Features

They tell you what buyers have actually been willing to pay. Looking at active listings is helpful, but sold data is key!

Hot tip: Don’t let your price be influenced by what your neighbour is asking. Only what they got matters.

2. Understand Current Market Conditions

The market changes faster than Saskatchewan weather.

Ask:

  • Are homes selling quickly or sitting for weeks?

  • Are prices trending up or cooling off?

  • Are you heading into a buyer’s or seller’s market?

A seller’s market might give you room to price aggressively. In a balanced or cooling market, strategy shifts — your price needs to be tighter and more competitive.

3. Be Honest About Your Home’s Condition

Buyers compare. Brutally.

If your home needs updates or repairs, the price has to reflect that.
If your home is renovated and move-in ready, that adds value.

Walk through your home as if you’re a picky buyer, not a proud owner. What would you notice?

4. Don’t Let Emotions Set the Price

This is a tough one. People love their homes — memories live there. But buyers don’t pay extra for nostalgia.

Your price should be based on:

  • Data

  • Market trends

  • Professional assessments

Not what you “need to get out of it” or how much you spent over the years.

5. Think Like a Buyer, Not a Seller

Buyers aren’t just looking at your house. They’re comparing it to everything else in your price bracket.

Put yourself in their shoes:
If you were looking to spend $350,000, would your home stand out for the right reasons?

If not, the price needs adjusting.

6. Consider Pricing Strategically

There are a few sneaky-smart ways to price:

  • Price at a round number (e.g., $349,900) to show up in more searches.

  • Price slightly under the competition to attract more traffic.

  • Price just below a threshold (e.g., $299k instead of $305k) to tap into both lower and higher buyer pools.

The goal is to maximize eyeballs and foot traffic.

7. Review and Adjust if Needed

If you’ve had:

  • Lots of views

  • But low showing requests

  • Or showings but no offers

…it’s usually the price.


REMEMBER: The market tells you everything — you just have to listen.

A strategic price adjustment early can save you weeks (or months) of sitting stale.

Pricing a property correctly is equal parts science and experience. The right price attracts serious buyers, creates urgency, and ultimately gets you a deal that feels like a win.

If you’re thinking of selling and want help figuring out where your home sits in today’s market, I’m always happy to pull a custom Comparative Market Analysis and walk you through your best pricing strategy.